Lifecycle and Email Marketing Manager
Core
Own and scale the customer and prospect lifecycle marketing engine, designing and optimizing multi-touch email campaigns to move prospects and customers through the funnel.
Role type
Lifecycle and Email Marketing Manager
Builds
Multi-touch lifecycle and email campaigns, nurture streams, triggered/behavioral workflows
Domain
B2B SaaS, Business Communications
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, Email campaign execution, Marketing automation workflows, Segmentation and personalization, Data analysis and reporting, Test-and-learn methodology, Deliverability management, Cross-functional collaboration
Preferred skills
AI tools for workflow efficiency, Lead scoring models, Email compliance best practices
Technologies
Marketo, HubSpot, Salesforce, Outreach, Tableau
Responsibilities
Design and execute lifecycle and email marketing programs; Build and manage campaigns in Marketo and HubSpot; Partner with Sales to align programs with Salesforce data and lead scoring; Collaborate on Outreach sequences; Build performance reporting in Tableau; Drive test-and-learn agendas; Monitor email deliverability health; Champion AI tools for automation.
Seniority
Mid-level, hands-on manager