CRM Campaign Manager
Core
Create, maintain, and optimize lifecycle marketing campaigns in Microsoft Dynamics to support an outside sales team of real estate professionals.
Role type
CRM Campaign Manager
Builds
Automated nurture journeys, segmented email campaigns, and triggered communications for lead generation and sales follow-up.
Domain
Real Estate / Home Warranty / B2B Sales Enablement
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
lifecycle marketing, Microsoft Dynamics (Dynamics 365 Customer Insights), email marketing, audience segmentation, automated customer journeys, campaign performance reporting, project management, cross-functional collaboration
Preferred skills
real estate industry experience, marketing to Realtors/brokerages, sales pipeline management, lead scoring, account-based marketing, CRM data hygiene, Microsoft Power BI
Technologies
Microsoft Dynamics, Dynamics 365 Customer Insights, Microsoft Power BI, Excel
Responsibilities
Develop and manage lifecycle campaigns within Microsoft Dynamics; Build segmented campaigns based on audience type, geography, and sales stage; Create automated nurture journeys for lead generation and retention; Partner with sales leadership to translate priorities into CRM campaigns; Monitor campaign performance metrics (open rates, conversions, pipeline influence); Conduct A/B testing on messaging and workflows; Prepare regular reporting and insights for leadership.
Seniority
Mid-Senior level (5+ years experience)