Director, Brand
Core
Build a Hispanic brand from the ground up for Tyson, owning strategy, pricing, trade, and financial performance while scaling operations and team.
Role type
Director, Brand (CPG/Food Manufacturing)
Builds
A new consumer brand portfolio for Tyson Foods
Domain
Food Manufacturing / CPG Marketing
Required skills
Portfolio-level P&L leadership, Advanced pricing strategy, Trade management, Margin optimization, Strategic planning, Brand management, Supply chain economics, People leadership, Change management, Business intelligence analytics
Preferred skills
MBA or advanced degree, Food manufacturing experience, CPG marketing experience
Technologies
AI tools (Claude), Business intelligence systems
Responsibilities
Establish brand fundamentals and innovation pipeline, Build and scale the brand team, Partner with operations for smooth scaling, Own P&L performance and achieve AOP targets, Set trade marketing and pricing strategies, Govern marketing budgets and protect brand integrity
Seniority
Director, strategic leadership & team building