Senior Marketing Manager
Core
Leads brand strategy for a portfolio in the Snacking space, defining brand positioning, consumer insights, and growth plans while managing a direct report.
Role type
Senior Marketing Manager (Brand Strategy)
Builds
Annual brand plans, brand positioning strategies, and go-to-market strategies for the Snacking portfolio.
Domain
CPG / Food & Beverage / Snacking
Deliverable
product features
Required skills
Brand strategy, consumer insights analysis, cross-functional leadership, budget management, people management, portfolio architecture
Preferred skills
CPG/food category experience, MBA, analytical skills
Technologies
None stated
Responsibilities
Define brand purpose and positioning; synthesize consumer data to identify trends; partner with innovation teams on new product development; manage agency relationships for media and creative; oversee annual brand planning and budget allocation; coach and develop one direct report.
Seniority
Senior, hands-on IC with people management