Senior Marketing Manager
Core
Leads brand strategy and portfolio positioning for the Snacking category, defining brand purpose, differentiation, and go-to-market strategies to drive growth and market share.
Role type
Senior Marketing Manager (Brand Strategy)
Builds
Annual brand plans, brand positioning strategies, and growth initiatives for the Snacking portfolio.
Domain
CPG / Food & Beverage / Snacking
Deliverable
product features
Required skills
Brand strategy, consumer insights analysis, cross-functional leadership, budget management, P&L ownership, people management, innovation partnership
Preferred skills
CPG/food category experience, MBA, analytical skills, stakeholder influence
Technologies
None stated
Responsibilities
Define brand positioning and portfolio architecture; synthesize consumer data to inform strategy; manage marketing budget and track ROI; lead one direct report; partner with agencies and internal teams on media and creative strategy; drive new product development alignment.
Seniority
Senior, hands-on IC with people management