Director of Field Marketing, Americas
Core
Build and lead the Scale & Activation team to operationalize field marketing execution and drive conversion across the Americas.
Role type
Director of Field Marketing (Americas)
Builds
Scalable field marketing programs, playbooks, and integrated activation motions connecting Field Marketing, SDR, and Growth Marketing.
Domain
B2B Enterprise Data Security & Management
Deliverable
product features
Required skills
B2B field marketing leadership, demand generation, funnel conversion optimization, cross-functional team building, account-based marketing, operating model design, data-driven decision making
Preferred skills
Experience in complex enterprise B2B sales environments, ability to centralize and automate execution, strong executive communication
Technologies
None explicitly listed
Responsibilities
Build and coach a high-performing Scale & Activation team; Define team charter, priorities, and success metrics; Create repeatable playbooks for field programs and events; Establish operating partnerships with SDR and Growth Marketing; Optimize funnel conversion rates and pipeline contribution; Partner with regional leaders to adapt scalable programs locally
Seniority
Director, hands-on leadership
