Channel/Partner Marketing Manager
Core
Own and execute partner marketing strategy across the U.S. and Canada to strengthen partner relationships, generate pipeline, and accelerate revenue for Cohesity's channel ecosystem.
Role type
Channel/Partner Marketing Manager
Builds
Integrated marketing programs, co-branded demand generation campaigns, and joint go-to-market initiatives for distributors, VARs, GSIs, MSPs, and strategic alliances.
Domain
Cybersecurity, data security, and data management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B enterprise technology marketing, channel/partner marketing strategy, demand generation, Market Development Funds (MDF) management, Salesforce, Marketo, Tableau, AI-powered tools (Claude, Chat GPT, CoPilot)
Preferred skills
Cybersecurity/data protection domain knowledge, partner program frameworks, SLED/public sector channel experience, AI-enabled marketing tool implementation
Technologies
Salesforce, Marketo, Tableau, AI tools (Claude, Chat GPT, CoPilot)
Responsibilities
Develop and execute integrated partner marketing plans; build and execute co-branded demand generation campaigns; manage Market Development Funds (MDF) including budget allocation and ROI tracking; plan and execute partner events and industry conferences; serve as primary marketing partner to Channel Sales; track campaign performance and pipeline contribution.
Seniority
Mid-Senior, hands-on IC