CRM Manager
Core
Managing and optimizing customer lifecycle communications across email, SMS, and push notifications to drive engagement, conversion, and retention for Avis, Budget, and Zipcar.
Role type
CRM Manager
Builds
Customer engagement campaigns and lifecycle journeys
Domain
Automotive rental and mobility
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
lifecycle strategy execution, multi-channel campaign management, customer journey optimization, performance analysis, cross-functional collaboration, workflow process improvement
Preferred skills
strategic thinking, operational execution, data-driven decision making
Technologies
email platforms, SMS gateways, push notification services, analytics tools
Responsibilities
Execute lifecycle and promotional strategies across multiple brands, manage triggered communications (cart abandonment, onboarding, retention), analyze campaign performance to identify optimization opportunities, collaborate with marketing, product, and engineering teams, improve CRM workflows and operational standards
Seniority
Mid-level, hands-on IC