Consumer Marketing Senior Manager, GEMTESA
Core
Lead tactical execution of direct-to-consumer (DTC) and direct-to-patient (DTP) marketing programs for GEMTESA, a flagship treatment for overactive bladder.
Role type
Senior Individual Contributor, Consumer Marketing Manager
Builds
Omnichannel patient/consumer campaigns, digital and social media initiatives, and patient support programs
Domain
Healthcare / Pharmaceuticals (Urology)
Deliverable
product features
Required skills
DTC/DTP program execution, agency management, omnichannel strategy, CRM and CX optimization, market research and analytics, regulatory compliance, project management
Preferred skills
Media planning and analysis, urology or women's health experience, product launch experience
Technologies
CRM platforms, digital marketing tools, social media channels
Responsibilities
Lead day-to-day execution of DTC and DTP programs including Point-of-Care, digital, and social media; Manage agency partners and timelines; Partner with cross-functional teams for integrated execution; Build measurement and optimization plans; Apply patient insights to optimize messaging and campaign performance; Support adherence and persistence initiatives; Obtain approval of marketing materials ensuring compliance; Champion patient perspective through field training.
Seniority
Senior, hands-on IC