Customer Engagement Marketing Manager, Central and Eastern Europe
Core
Driving cross-sell opportunities, customer retention, and strategic C-level engagements through integrated online and offline marketing programs for industrial software customers.
Role type
Customer Engagement Marketing Manager
Builds
Integrated marketing campaigns, customer communications, and user communities for existing enterprise clients
Domain
Industrial software (energy, infrastructure, chemicals, minerals)
Deliverable
product features
Required skills
B2B sales cycle expertise, C-level influencing, project management, campaign performance analysis, community management, cross-functional collaboration
Preferred skills
ITSMA certification, ABM practitioner experience, marketing technology experimentation
Technologies
Marketing automation platforms, digital campaign tools
Responsibilities
Develop local customer engagement strategy; Execute upsell and cross-sell campaigns; Organize local events; Oversee strategic customer communications; Establish and nurture customer user communities; Collaborate with market peers for demand generation
Seniority
Mid-Senior, hands-on IC