Senior Marketing Specialist
Core
Define and execute global marketing strategies for SailPoint's Technology Alliance partners, creating joint value propositions and demand generation initiatives to accelerate enterprise identity solution adoption.
Role type
Senior Product Marketing Manager (Partner Ecosystem)
Builds
Joint go-to-market strategies, market-facing content, and demand generation campaigns for strategic technology alliances.
Domain
Enterprise Identity Security / SaaS / Partner Ecosystem
Deliverable
product features
Required skills
Strategic partner marketing, product positioning, demand generation, cross-functional stakeholder management, campaign development, thought leadership, project management, analytical problem-solving, AI tool utilization.
Preferred skills
MBA, enterprise security software experience, marketplace experience.
Technologies
AI tools for content and research automation.
Responsibilities
Develop joint global marketing strategies with Strategic Technology Alliances; Craft compelling value propositions and messaging for joint solutions; Own strategy and creation of joint alliance market-facing and internal enablement content; Develop joint marketing campaigns targeting key industries and markets; Collaborate with Field Marketing, Product Marketing, Events, and PR to drive awareness; Act as an evangelist at tradeshows and industry events.
Seniority
Senior, hands-on IC