SMB Marketing Manager
Core
Demand generation and campaign execution for Notion's SMB sales segment and startup program in Japan.
Role type
SMB Marketing Manager (Japan)
Builds
Demand gen programs, events, webinars, and startup trial acquisition campaigns for the SMB and startup segments in Japan.
Domain
B2B SaaS / AI Workspace / Japan Market
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, end-to-end campaign execution, marketing automation, webinar management, lead pipeline reporting, cross-functional partnership, global team collaboration, business-level English
Preferred skills
Notion power user, startup ecosystem experience (founders/VCs/incubators)
Technologies
Marketing automation platforms, Salesforce (SFDC), Outreach, Sansan, Figma
Responsibilities
Develop SMB user/buyer journey understanding and align campaign priorities with sales leadership; Execute end-to-end events and webinars including logistics and lead handoff; Manage demand gen campaigns and audience segmentation in marketing automation tools; Partner with Marketing Ops and BizTech to maintain GTM systems and lead scoring; Report on lead and pipeline health KPIs; Drive awareness and trial acquisition for the Notion for Startups program.
Seniority
Mid-Senior (5–7 years experience)