B2B Marketing Manager, DACH
Core
Own integrated B2B marketing strategy and execution for Germany, Austria, and Switzerland, driving pipeline, adoption, and revenue outcomes for enterprise and digital native customers.
Role type
Senior B2B Marketing Manager (Regional)
Builds
Full-funnel B2B programs including field marketing, demand generation, account-based marketing, content, partnerships, and events for OpenAI's AI products.
Domain
Enterprise AI / SaaS / Cloud
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Integrated B2B marketing strategy, pipeline management, account-based marketing, demand generation, cross-functional partnership, budget management, agency coordination, market localization, commercial acumen
Preferred skills
Experience in enterprise technology, cloud, AI, or SaaS; familiarity with complex enterprise sales cycles; ability to engage technical C-suite audiences; experience balancing local and global priorities
Technologies
Marketing Operations platforms, CRM, analytics tools, campaign management systems
Responsibilities
Own and execute the integrated DACH B2B marketing plan aligned with regional revenue goals; Partner with Sales and GTM leadership on territory planning and pipeline reviews; Build full-funnel programs across field marketing, demand generation, and account-based marketing; Translate global campaigns into locally relevant programs; Work with Marketing Operations on campaign architecture and attribution; Develop customer stories and advocacy opportunities; Build joint programs with strategic partners; Own the operating rhythm including planning, budget management, and performance reporting
Seniority
Senior, hands-on IC