Marketing Operations Specialist
Core
Senior Marketing Operations role owning end-to-end execution of acquisition marketing programs to drive new customer pipeline and revenue growth in a complex B2B2x sales model.
Role type
Senior Marketing Operations Specialist (Growth & Acquisition)
Builds
B2B2x acquisition campaigns, lead flow, and nurture programs for a global payments technology company.
Domain
Payments / Fintech / B2B2x SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing automation (HubSpot/Marketo), CRM integration, lead scoring, audience segmentation, campaign lifecycle management, data hygiene, attribution frameworks, UTM governance, cross-functional stakeholder management
Preferred skills
Payments/fintech industry experience, B2B2x or channel-partner sales model experience
Technologies
HubSpot, Marketo, Salesforce
Responsibilities
Co-develop Ideal Customer Profiles and target account lists; build and deploy email campaigns and landing pages; configure automated workflows and lead scoring models; monitor campaign performance and execute optimizations; manage data integrity and suppression lists; generate reporting and performance summaries.
Seniority
Senior, hands-on IC
