Marketing Operations & Lifecycle Manager (UK & ANZ)
Core
Optimizes the customer lifecycle journey through data-driven marketing operations, automation, and lifecycle programs for a global payments company.
Role type
Senior Marketing Operations & Lifecycle Manager
Builds
Customer, partner, and merchant lifecycle programs spanning acquisition, onboarding, activation, engagement, retention, and growth
Domain
Payments / Fintech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, MarTech ecosystem management, CRM automation, lead scoring and segmentation, attribution modeling, performance measurement, cross-functional partnership, process optimization, data analytics
Preferred skills
Payments industry experience, SaaS/fintech background
Technologies
Salesforce, Marketo, HubSpot, Pardot
Responsibilities
Design and optimize customer journey orchestration, manage automation workflows and CRM integrations, establish reporting and dashboarding for revenue visibility, partner with Sales and Product for lead flow integrity, lead continuous process improvement, support demand gen and retention initiatives
Seniority
Senior, hands-on IC