Growth Marketing Manager, SMB & Direct
Core
Own and drive end-to-end, multi-channel marketing programs for SMB and direct-to-merchant segments, focusing on scalable acquisition, activation, and early-stage growth.
Role type
Growth Marketing Manager (SMB & Direct)
Builds
Scalable marketing campaigns and demand generation pipelines for SMB and direct merchant segments.
Domain
Payments technology, B2B/B2B2C acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel campaign strategy, funnel optimization, lead attribution, CRM and marketing automation management, agency and external partner management, performance analysis and optimization, stakeholder management, B2B/B2B2C growth experience
Preferred skills
Salesforce experience, email automation experience, payments industry experience
Technologies
CRM, marketing automation platforms, performance reporting dashboards, Salesforce, email automation
Responsibilities
Design scalable integrated campaign frameworks, partner with sales and merchant teams to align programs with commercial priorities, track and optimize program performance metrics, manage agencies and external partners for delivery quality and timelines
Seniority
Mid-Senior, hands-on IC with team lead responsibilities
