Growth Marketing Lead of Remitly Business
Core
Owns end-to-end North America go-to-market strategy for SMBs in the US and Canada, focusing on awareness, acquisition, and early retention.
Role type
Senior Growth Marketing Lead (B2B Fintech)
Builds
Growth loops, paid/organic/partnership acquisition channels, and AI agent workflows for marketing operations.
Domain
Fintech / Cross-border payments / SMB services
Deliverable
product features
Required skills
B2B growth marketing, performance marketing, product marketing, SMB acquisition, funnel optimization, GTM strategy, AI agent management
Preferred skills
Experience with referrals, creator ecosystems, marketplace effects, two-sided flywheels, roadmap prioritization
Technologies
AI agents, paid media platforms, SEO tools, community management platforms
Responsibilities
Own North America customer acquisition metrics (CAC, LTV, payback), design and scale growth loops, operationalize acquisition engines, translate product capabilities into market narratives, lead product launch GTM, build and manage AI agent workflows
Seniority
Senior, hands-on IC with strategic influence
