Growth Marketing Manager, SMB Ads
Core
Build and execute high-velocity growth programs to help small business advertisers discover, sign up, launch campaigns, and grow spend on OpenAI's advertising platform.
Role type
Growth Marketing Manager (SMB Ads)
Builds
Acquisition, activation, lifecycle, and conversion programs for SMB advertisers
Domain
AI advertising platform for small and medium-sized businesses
Deliverable
product features
Required skills
Growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, performance marketing, funnel analysis, experiment design, AI tool usage, copywriting, no-code/low-code tools, SQL/scripting
Preferred skills
Experience with self-serve funnels, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, CRM, segmentation, activation, onboarding, winback, retention programs, ads products (Google Ads, Meta Ads, TikTok, Amazon, Reddit, Snap)
Technologies
AI tools, no-code/low-code platforms, analytics tools, marketing automation platforms, SQL, scripting, AI-assisted coding workflows
Responsibilities
Execute growth experiments across acquisition, activation, lifecycle, and early retention; Build email, in-product, landing page, audience, messaging, and offer tests; Use AI tools to prototype assets, automate workflows, analyze data, and generate creative variations; Partner with cross-functional teams to turn strategy into shipped experiments; Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education; Maintain experiment documentation and performance readouts; Translate growth ideas into concrete tests and launchable assets
Seniority
Individual Contributor, mid-level execution