Senior Manager, Specialty Product Marketing
Core
Own the brand and go-to-market strategy for GEICO's specialty lines (cycle, boat, and RV), translating business data and competitive trends into marketing strategy and channel decisions.
Role type
Senior Manager, Specialty Product Marketing
Builds
Brand strategy, advertising campaigns, and go-to-market plans for specialty insurance lines
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Brand strategy, data analysis, advertising strategy, team leadership, budget management, consumer insights, cross-functional partnership, brief writing, AI tool fluency
Preferred skills
Powersports/RV marketing experience, agency-side experience, MBA
Technologies
AI tools (Claude, Copilot), marketing dashboards, CRM
Responsibilities
Develop advertising strategies across Paid/Owned/Earned Media; lead and coach a Marketing Lead and junior associates; own the Specialty marketing budget end-to-end; serve as primary strategic lead for agency partners; champion consumer and market research; create short- and long-range business plans.
Seniority
Senior Manager, people leadership