Automotive Marketing Strategy Enablement Lead
Core
Domain analyst and commercialization champion for Tekion Cloud, an AI-native marketing platform serving automotive retailers, manufacturers, and partners.
Role type
Associate Principal Emerging Product Enablement Analyst
Builds
AI-native marketing platform (Tekion Cloud) for the automotive retail ecosystem
Domain
Automotive retail technology and marketing automation
Deliverable
product features
Required skills
marketing strategy, audience data analysis, campaign planning, lifecycle marketing, competitive intelligence, pricing strategy, go-to-market enablement, product adoption measurement, technical translation, project management
Preferred skills
dealership operations knowledge, automotive industry experience, emerging product launch experience, marketing technology platform familiarity
Technologies
Tekion Cloud, CRM, paid media platforms, marketing automation tools
Responsibilities
Lead dealer discovery and validation research; maintain product intelligence and translate technical capabilities into value stories; conduct market intelligence and competitive analysis; structure value validation and pricing strategies; own go-to-market enablement assets; execute launch readiness checks; build adoption dashboards and business-impact metrics; capture field feedback to drive product corrections
Seniority
Senior, hands-on IC with strategic oversight