Director of Marketing
Core
Own how Shepherd reaches and engages commercial insurance brokers, both online and in person, to drive more submissions.
Role type
Director of Marketing (B2B)
Builds
Field marketing programs, content strategy, brand campaigns, and events for commercial insurance brokers.
Domain
Commercial Insurance / Insurtech
Deliverable
product features
Required skills
B2B marketing strategy, field marketing and event management, content marketing, brand building, data-driven measurement, team leadership, AI tool usage
Preferred skills
Insurance industry experience, insurtech/fintech/construction tech background
Responsibilities
Build events program (dinners, roundtables, roadshows), own content strategy across digital channels, develop creative brand campaigns, measure program impact on broker engagement and submissions, hire and grow marketing team.
Seniority
Director, hands-on IC with team leadership