Director of Paid Social (Hybrid)
Core
Lead GEICO's paid social strategy and execution across TikTok, Snapchat, Meta, Pinterest, and new channels to drive quotes, inquiries, and binds while building an influencer program.
Role type
Director of Paid Social (Performance Marketing)
Builds
Integrated performance marketing campaigns and influencer programs for Auto, Home, Specialty, and Commercial insurance lines.
Domain
Insurance / Digital Performance Marketing
Required skills
Paid social strategy, team leadership, influencer program management, creative testing, budget allocation, cross-functional partnership, data analysis, platform optimization, compliance management, executive communication
Preferred skills
Experience scaling paid social functions, building creator programs, leading hybrid teams, CAC/LTV thinking, creative testing at scale
Technologies
TikTok, Snapchat, Meta, Pinterest, automated campaign tools, AI/automation platforms
Responsibilities
Set multi-year paid social strategy and roadmap; lead hybrid team of in-house practitioners and agency partners; own performance across key platforms and allocate budget; build and expand influencer program; drive creative-led testing and optimization; partner with data science and analytics; represent function to senior leadership
Seniority
Director, strategic leadership with hands-on execution