Director, Entertainment & Culture.
Core
Own GEICO's strategy for brand presence across film, TV, streaming, gaming, and live moments to build affinity and drive business outcomes.
Role type
Director, Entertainment & Culture Marketing
Builds
Brand integrations, co-branded campaigns, and content partnerships with major entertainment properties.
Domain
Insurance / Entertainment Marketing
Deliverable
product features
Required skills
multi-year strategy planning, portfolio management, high-level negotiation, brand-to-brand collaboration, executive communication, team leadership, conversion-driven marketing, AI tool fluency
Preferred skills
experience in transformational or matrixed organizations, building new marketing practices
Technologies
Claude, Copilot
Responsibilities
Set multi-year entertainment and culture strategy; lead negotiations with partner properties; direct development of branded integrated content; identify and pursue brand-to-brand collaborations; adapt brand voice across different partner contexts; build and lead a team of strategists.
Seniority
Director, strategic leadership