Brand & Integrated Marketing Lead, Europe
Core
Partner with the Head of Brand Marketing to evolve brand strategy and orchestrate integrated campaigns that drive organic conversation and awareness.
Role type
Senior Brand & Integrated Marketing Lead
Builds
Global brand campaigns, brand systems, and awareness media strategies
Domain
SaaS / AI-powered software development
Deliverable
product features
Required skills
European campaign strategy, cultural research, creative brief writing, agency direction, awareness media buying, brand health measurement, cross-market launch experience
Preferred skills
Experience in early-stage/high-growth tech, relationships with European creative talent and media agencies
Technologies
N/A
Responsibilities
Support head of brand marketing with ongoing evolution and refinement of brand strategy; Work with brand design to build and steward brand systems; Conduct culture research to uncover emotional insights for strategy; Write structured briefs for creative teams; Set direction for campaign channels (experiential, TV, social); Orchestrate integrated campaigns; Direct global agency partners on awareness media buying
Seniority
Senior, hands-on IC