Founding Head of Brand
Core
Define Melotech's brand identity, narrative, and market presence from scratch to build awareness for a media and entertainment technology company.
Role type
Founding Head of Brand (0-1 brand builder)
Builds
Brand identity, creative campaigns, strategic partnerships, and public reputation
Domain
Media & Entertainment Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, zero-to-one brand building, narrative development, earned media management, agency direction, partnership development, crisis reputation management
Preferred skills
Music industry relationships, artist/label connections, internet-native trend awareness, performance-oriented mindset
Technologies
N/A
Responsibilities
Define brand story and narrative for fans, press, and partners; manage perception across earned media, owned channels, and partnerships; lead creative campaigns and stunts; leverage personal network to secure strategic partnerships; direct agencies and freelancers on execution; establish reputation groundwork in a public-facing category
Seniority
Founding, hands-on IC with strategic leadership