Director of Brand Strategy and AI Innovation
Core
Strategic architect of brand identity, market positioning, and global footprint, integrating cultural storytelling with AI innovation to drive growth and awareness.
Role type
Director of Brand Strategy and AI Innovation
Builds
Long-term brand approach, integrated global campaigns, and programmatically scaled AI-driven brand workflows.
Domain
Technology / AI Data Cloud / Brand Marketing
Deliverable
product features
Required skills
Brand strategy, market positioning, campaign architecture, AI governance, technical brand engineering, global brand operations, AI model direction, prompt engineering, stakeholder influence
Preferred skills
MBA, Adobe Creative Cloud, Figma, Wrike, Canva
Technologies
Generative AI, machine learning, Google Workspace, Microsoft Office Suite
Responsibilities
Develop multi-year brand roadmap and strategy; Analyze market dynamics and competitor positioning; Modernize brand architecture and visual identity guidelines; Partner on integrated cross-channel campaigns; Manage AI Brand Architect to build and deploy AI models/agents; Translate brand guidelines into programmatic rules for AI; Scale global brand education and operations; Design AI literacy training programs.
Seniority
Director, strategic leadership & hands-on technical direction