Principal Product Manager - Journey & Orchestration
Core
Design, sequence, and activate customer communications and marketing campaigns via a modern orchestration platform, evolving from messaging execution to AI-assisted agentic workflows.
Role type
Principal Product Manager (Customer Engagement Orchestration)
Builds
A self-serve, multi-channel orchestration platform for journey building, lifecycle logic, and cross-channel activation.
Domain
Insurance / Customer Engagement / Marketing Automation
Deliverable
product features
Required skills
Journey design, lifecycle logic, cross-channel orchestration, workflow automation, strategic planning, stakeholder alignment, KPI definition, data-driven decision making
Preferred skills
Customer engagement platforms, lifecycle marketing, AI-assisted workflows, goal-based design, regulated industry experience
Technologies
Email, SMS, push notifications, AI orchestration tools
Responsibilities
Define vision and roadmap for journey and orchestration; Own journey builder and cross-channel workflows; Drive simulation and validation experiences; Define product direction for AI-assisted and agentic orchestration; Lead discovery and delivery with engineering and marketing partners; Mentor product managers
Seniority
Principal, hands-on IC with strategic scope