Senior Digital Marketing Specialist – Marketo Required
Core
Senior Digital Marketing Specialist driving high-impact digital programs, email marketing automation, and account-based advertising to accelerate pipeline creation and support customer expansion in the Clinical Effectiveness line of business.
Role type
Senior IC digital marketing specialist (marketing automation & paid media)
Builds
Scalable email nurture streams, ABM campaigns, and integrated cross-channel digital experiences
Domain
B2B Healthcare / Enterprise SaaS
Required skills
Adobe Marketo Engage, email program execution, audience segmentation, account-based advertising operations, data-informed optimization, A/B testing, campaign tracking and attribution
Preferred skills
6sense, LinkedIn Campaign Manager, Google Ads, OpenAI Ads, Reddit Ads, Salesforce CRM, HTML/CSS, Answer Engine Optimization (AEO), LLM visibility concepts
Technologies
Adobe Marketo Engage, 6sense, LinkedIn Campaign Manager, Google Ads, Reddit Ads, OpenAI Ads, Salesforce, PowerBI, Google Analytics 4, Adobe Analytics
Responsibilities
Own build, QA, and deployment of email programs and triggered workflows in Marketo; Execute ABM campaign setup and audience targeting in 6sense; Manage paid advertising execution across Google, LinkedIn, Reddit, and OpenAI; Develop audience segmentation strategies and maintain global email governance; Monitor campaign performance and provide actionable insights via dashboards; Implement structured A/B and multivariate testing plans across channels
Seniority
Senior, hands-on IC