Key Accounts Manager
Core
Drive volume, share, and profit growth for multi-unit retail accounts by managing relationships with purchasing decision-makers and executing brand strategies.
Role type
Key Accounts Manager (Sales)
Builds
Annual business plans, promotional events, and point-of-sale (POS) materials for multi-unit accounts.
Domain
Beverage distribution / Retail sales
Deliverable
product features
Required skills
Strategic planning, relationship management, data analysis, presentation skills, event execution, market intelligence, budget management, POS design, training delivery, problem-solving
Preferred skills
Supervisory experience, cross-functional project management, valid driver's license
Technologies
MS Office, presentation software, BBG Digital Capabilities
Responsibilities
Lead development of annual plans for key accounts stating agreed brand and consumer strategies; manage and evaluate promotional spending based on performance; conduct supplier surveys and route planning; establish merchandising objectives and POS needs; organize and execute brand promotion events; educate account staff on priority brands through training seminars.
Seniority
Mid-level individual contributor