Senior Marketing Manager
Core
Lead product marketing strategy and go-to-market efforts for new product launches and updates within the Purification Technologies business.
Role type
Senior product marketing manager
Builds
Integrated marketing campaigns, sales enablement materials, and product positioning for industrial purification solutions
Domain
Industrial purification technologies (pharma, water, semiconductor, nuclear)
Deliverable
product features
Required skills
Product go-to-market strategy, multichannel campaign management, value proposition development, sales enablement creation, market and competitive analysis, new product launch coordination
Preferred skills
MBA, new product commercialization support, demand-generation expertise, marketing technology and data analytics, B2B marketing strategy
Technologies
Marketing technology, data infrastructure, analytics/reporting tools
Responsibilities
Lead go-to-market strategies with Sales and Product Management; Develop targeted product marketing content and value propositions; Create sales enablement materials and training; Execute integrated multichannel marketing campaigns; Plan and coordinate new product launches; Analyze market landscape to inform positioning and strategy
Seniority
Senior, hands-on IC
