Product Marketing Manager
Core
Translating product capabilities into industry-relevant messaging, sales enablement, content, events, and demos for specific industries and personas.
Role type
Solutions Product Marketing Manager
Builds
Industry-specific go-to-market packages, sales enablement playbooks, launch assets, and operational systems for scaling across verticals.
Domain
B2B SaaS, AI platforms, Enterprise software
Deliverable
product features
Required skills
B2B product marketing, positioning and messaging, sales enablement, content creation, product launches, operational process design, Google Slides
Preferred skills
Vertical or persona-based marketing experience, experience with generative AI tools (ChatGPT, Claude)
Technologies
Google Slides, ChatGPT, Claude
Responsibilities
Develop industry and persona-specific messaging and positioning; Build and maintain sales enablement assets (slide decks, one-pagers, playbooks); Own product launch packaging and adaptation for specific industries; Establish repeatable processes and systems for cross-vertical consistency; Flex across channels and activations while specializing in specific areas.
Seniority
Mid-Senior, hands-on IC