Senior Product Marketing Manager
Core
Own end-to-end product launches, positioning, and go-to-market strategy for a pharmacy intelligence platform, ensuring alignment between product, sales, partners, and press.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Product launch campaigns, sales enablement libraries, analyst briefings, and customer education programs.
Domain
Healthcare technology / Pharmacy intelligence / AI
Deliverable
product features
Required skills
End-to-end launch management, B2B positioning and messaging, sales enablement, analyst relations, trade press management, event narrative coordination, cross-functional collaboration, operational excellence.
Preferred skills
Experience in regulated or healthcare-adjacent categories, AI tool proficiency, category-shaping storytelling, thought leadership development.
Technologies
AI workflows, PR platforms, sales enablement tools, webinar platforms.
Responsibilities
Plan and execute product launch calendars coordinating PR, content, events, and sales beats; define and maintain positioning frameworks and proof points; build and update sales enablement assets including pitch decks and objection handling; communicate product roadmaps and release updates to customers via webinars and training; manage tier-1 trade press placements and analyst briefings; coordinate narrative consistency across major industry events.
Seniority
Senior, hands-on IC