Senior Marketing Manager - Foodservice Broadline and Digital Sales Activation
Core
Drive growth for Foodservice Broadline Distribution by partnering with sales teams to activate digital platforms, optimize distributor ordering experiences, and execute multi-channel campaigns.
Role type
Senior Marketing Manager (Foodservice Distribution & Digital Sales)
Builds
Digital sales activation strategies, distributor platform optimizations, and multi-channel marketing campaigns for broadline distribution partners.
Domain
Foodservice distribution, B2B digital commerce, and channel marketing.
Deliverable
product features | dashboards & analysis
Required skills
Digital marketing strategy, sales enablement, data analysis, cross-functional collaboration, campaign management, market trend analysis, stakeholder management, strategic planning.
Preferred skills
MBA, product management experience, independent initiative, complex organizational navigation, leadership.
Technologies
eCommerce platforms, distributor ordering systems, email marketing tools, search/display advertising platforms, data analytics tools.
Responsibilities
Partner with sales to drive new business gains through sales team activation; Strategically plan new distribution partnerships; Act as marketing point to audit and activate eCommerce/digital initiatives; Build best practices for digital shelf optimization; Design and optimize multi-channel digital campaigns; Deliver monthly digital performance reports with recommendations; Develop customer and market insights to inform business impact.
Seniority
Senior, hands-on IC with strategic planning and cross-functional leadership.
