Director, Enterprise Product Marketing
Core
Develop and execute a unified go-to-market strategy for Instacart's enterprise platform to drive adoption among grocery retailers and CPG brands.
Role type
Director, B2B Enterprise Product Marketing
Builds
Instacart's ecommerce, fulfillment, in-store, retail media, AI, and data solutions for the grocery industry
Domain
Grocery retail and CPG e-commerce
Deliverable
product features
Required skills
B2B product marketing strategy, team leadership and development, multi-channel campaign execution, positioning and messaging frameworks, cross-functional stakeholder influence, project management
Preferred skills
Experience marketing to retailers or grocery audiences, familiarity with SMB to enterprise markets, high-growth startup background, technical proficiency for product partnership
Technologies
Google Slides, marketing analytics tools
Responsibilities
Create a definitive go-to-market playbook for Product, BD, and Customer Success teams; build a high-performing product marketing team of four direct reports; drive sales pipeline growth through awareness and lead-gen campaigns; develop regional strategies for global market entry
Seniority
Director, hands-on IC with people management