Senior Planner Direct Marketing (CRM)
Core
Planning, coordinating, and executing multi-channel direct marketing campaigns to drive customer engagement, loyalty, and sales performance.
Role type
Senior Direct Marketing Planner (CRM)
Builds
Direct marketing campaigns across email, direct mail, digital, and in-app channels for Nissan's loyalty and product marketing initiatives.
Domain
Automotive marketing / Direct response
Deliverable
product features
Required skills
Project management, campaign execution, creative review, HTML/technical QA, stakeholder coordination, data analysis, workflow management, brand compliance
Preferred skills
Salesforce Marketing Cloud, Photoshop, Monday.com, automotive industry experience
Technologies
Microsoft Office 365, Adobe Acrobat, Salesforce Marketing Cloud, Monday.com
Responsibilities
Build direct marketing strategy and execute multi-touch campaigns; manage day-to-day execution across multiple channels; review and approve creative deliverables for brand consistency; coordinate campaign deliverables with internal stakeholders and external agencies; conduct HTML and campaign quality assurance reviews; support implementation of customer communication journeys; analyze campaign reporting to identify optimization opportunities.
Seniority
Senior, hands-on IC