Senior ANZ Campaign Manager
Core
Lead campaign strategy and execution for Procore's APAC business, driving new logo acquisition and expansion of the installed base to generate revenue.
Role type
Senior IC B2B SaaS Campaign Marketing Manager
Builds
Full-funnel marketing campaigns (paid media, digital, email, webinars, outbound) and expansion programs for existing customers
Domain
B2B SaaS / Construction Technology
Deliverable
production ML models
Required skills
B2B SaaS campaign strategy, demand generation, pipeline analytics, full-funnel campaign execution, expansion/cross-sell strategy, AI agent/workflow building, Salesforce, Marketo, LinkedIn Ads, Google Ads, Tableau
Preferred skills
Revenue operations (RevOps) collaboration, TAM/segment data analysis, structured experimentation, privacy/consent compliance
Technologies
Salesforce, Marketo, Outreach, LinkedIn Ads, Google Ads, Tableau, AI platforms
Responsibilities
Identify market opportunities using data and analytics; own new logo and expansion pipeline targets; plan and run full-funnel campaigns; execute expansion and cross-sell campaigns for installed base; partner with Sales and regional teams on coordinated plays; adapt global campaigns for local markets; run structured experiments and document playbooks; lead AI-driven audience analysis and content localization
Seniority
Senior, hands-on IC