CareerPlan

Senior ANZ Campaign Manager

AU - NSW - SydneyFull-timeA$144k–A$198k2026-10-30 → 2026-11-10
On-site · Australia

Core

Lead campaign strategy and execution for Procore's APAC business, driving new logo acquisition and expansion of the installed base to generate revenue.

Role type

Senior IC B2B SaaS Campaign Marketing Manager

Builds

Full-funnel marketing campaigns (paid media, digital, email, webinars, outbound) and expansion programs for existing customers

Domain

B2B SaaS / Construction Technology

Deliverable

production ML models

Required skills

B2B SaaS campaign strategy, demand generation, pipeline analytics, full-funnel campaign execution, expansion/cross-sell strategy, AI agent/workflow building, Salesforce, Marketo, LinkedIn Ads, Google Ads, Tableau

Preferred skills

Revenue operations (RevOps) collaboration, TAM/segment data analysis, structured experimentation, privacy/consent compliance

Technologies

Salesforce, Marketo, Outreach, LinkedIn Ads, Google Ads, Tableau, AI platforms

Responsibilities

Identify market opportunities using data and analytics; own new logo and expansion pipeline targets; plan and run full-funnel campaigns; execute expansion and cross-sell campaigns for installed base; partner with Sales and regional teams on coordinated plays; adapt global campaigns for local markets; run structured experiments and document playbooks; lead AI-driven audience analysis and content localization

Seniority

Senior, hands-on IC