Director, Paid Media and Digital Demand
Core
Lead Pluralsight's entire paid media, demand generation, and email lifecycle engine with P&L responsibility, shaping global customer acquisition, engagement, and retention across B2B, Brand, and B2C channels.
Role type
Director, Paid Media and Digital Demand
Builds
Operational rigor around marketing spend, measurable pipeline and revenue impact, and a high-performing team executing with precision.
Domain
B2B and B2C marketing, paid media, demand generation, email lifecycle
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy and optimization, agency leadership, cross-functional partnership, financial fluency, team building, B2B/B2C campaign ownership, email lifecycle management, budget governance, modern measurement approaches
Preferred skills
None stated
Technologies
Google, Meta, LinkedIn, programmatic/CTV, YouTube
Responsibilities
Own paid media strategy and optimization engine across B2B demand gen, ABM, brand, and B2C; Lead and develop media agency partnership as primary strategic owner; Build digital demand generation operating model for campaign planning and orchestration; Own email marketing and lifecycle programs for acquisition, nurture, retention, and expansion; Execute B2C growth and promotional strategy; Partner across marketing ecosystem to align strategy with business priorities; Establish financial rigor and operational excellence around media spend and budget management
Seniority
Director, strategic leadership with hands-on execution