Associate Director of Digital Marketing, University Advancement
Core
Lead digital marketing initiatives for university advancement, including newsletters, social media, and CRM-based communications to drive philanthropic engagement.
Role type
Associate Director of Digital Marketing
Builds
Digital marketing campaigns, automated email journeys, and SEO/SEM strategies for university fundraising
Domain
Higher Education / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud, Google Analytics 4, SEO/SEM strategy, social media management, data analytics, campaign management, project management
Preferred skills
Experience with SiteImprove, cross-functional collaboration, user guide development
Technologies
Salesforce Marketing Cloud, Google Analytics 4, SiteImprove, Google Ads, Meta Ads, LinkedIn Ads
Responsibilities
Plan and launch digital marketing campaigns across paid search, display, social, email, and web channels; Administer Salesforce Marketing Cloud to manage segmented campaigns and automations; Maintain data integrations between Salesforce CRM and marketing systems; Create recurring dashboards to inform data-driven decision-making; Manage SEO strategy to improve search visibility; Collaborate with content and web teams to optimize copy and structure.
Seniority
Senior, hands-on IC