Project Manager for Enrollment Marketing, Texas McCombs
Core
Oversees planning, execution, and operational effectiveness of enrollment marketing initiatives, serving as the central hub for project intake, prioritization, and cross-functional coordination for the McCombs School of Business graduate portfolio and Texas Executive Education.
Role type
Senior Project Manager (Enrollment Marketing)
Builds
Marketing campaigns, project workflows, and operational processes for graduate enrollment and executive education.
Domain
Higher Education / Marketing Operations
Deliverable
product features
Required skills
Project management methodologies, vendor/freelancer management, Marketo administration, higher education marketing, CRM integrations, CMS management, data analytics reporting
Preferred skills
PMP Certification, Salesforce experience, PPC/SEO/SEM analysis, Canva design
Technologies
Asana, Marketo, WordPress, Salesforce, HubSpot, Canva
Responsibilities
Manage project lifecycle, budget, and resources; coordinate with internal stakeholders and external vendors; oversee marketing campaign execution; manage student employee recruitment; support marketing tech stack optimization; create dashboards and reports for performance measurement.
Seniority
Senior, hands-on IC
