Sr. Director of Marketing, Brand, and Digital Strategy (School of Government and Policy)
Core
Lead integrated marketing, digital presence, and brand execution to advance institutional reputation, academic visibility, and student enrollment for a new School of Government and Public Policy.
Role type
Sr. Director of Marketing, Brand & Digital Strategy
Builds
Digital ecosystem, brand identity, content strategies, and enrollment marketing campaigns
Domain
Higher Education / Public Policy
Deliverable
product features
Required skills
Digital strategy, brand management, content strategy, social media strategy, analytics, stakeholder engagement, team leadership, budget management
Preferred skills
Building marketing functions from ground up, managing agency/vendor relationships, progressive experience in senior leadership
Technologies
SEO/SEM/GEO, UX/UI, social media platforms, analytics frameworks
Responsibilities
Lead strategy and management of the School's website and digital ecosystem; Serve as steward of the School's brand ensuring consistency; Translate complex academic research into clear narratives; Develop and execute comprehensive content and social media strategies; Collaborate with admissions to design targeted enrollment marketing strategies; Establish analytics frameworks to measure campaign performance; Build and manage a high-performing marketing and digital team
Seniority
Senior, hands-on IC with team leadership responsibilities