Digital Media Specialist
Core
Maintaining and building the organization's digital presence across websites, paid advertising channels, and analytics platforms to drive engagement and support advocacy campaigns.
Role type
Digital Media Specialist
Builds
aldf.org website, advocacy campaign pages, online action centers, and digital advertising campaigns
Domain
Nonprofit / Animal Law / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
CMS platforms (WordPress, Drupal), HTML, Google Analytics, Tag Manager, paid digital advertising, SEO best practices, CSS, JavaScript, Salesforce integration
Preferred skills
Adobe Creative Suite, Microsoft SharePoint, Asana, animal protection background
Technologies
WordPress, Drupal, Google Analytics, Tag Manager, Meta, LinkedIn, Google Ads, Salesforce, Adobe Creative Suite, Microsoft SharePoint, Asana
Responsibilities
Publish and update legal and advocacy-driven content on the website; maintain and organize digital media assets; design and implement digital advertising campaigns; monitor and analyze website performance and generate reports; manage online recruitment advertising budgets and optimize Google Grant; collaborate with departments on direct marketing campaigns.
Seniority
Mid-level, hands-on IC
