Digital Marketing Coordinator
Core
Support enrollment growth and digital engagement for online master's programs in computer science, data science, and AI through cross-channel content creation, SEO, and email marketing.
Role type
Digital Marketing Coordinator (Enrollment Marketing)
Builds
Online master's programs in CS, Data Science, and AI
Domain
Higher Education / Online Education
Deliverable
product features
Required skills
Digital marketing campaign management, Marketing automation (HubSpot/Marketo/Marketing Cloud), SEO and GEO, Paid digital advertising, Data analysis and reporting, Content strategy and creation
Preferred skills
Enrollment marketing experience, Higher education recruitment, MAP implementation in complex organizations, State/university tech compliance (TX-RAMP, FERPA)
Technologies
Google Search Console, Looker Studio, Marketing Cloud
Responsibilities
Write and optimize website content for SEO and GEO; Implement on-page SEO best practices and manage Google Search Console; Build dashboards to track SEO/GEO performance; Develop and manage multi-stage email drip campaigns; Launch and manage social media channels; Hire and manage student workers for social execution
Seniority
Mid-level, hands-on IC