Principal Product Manager- Growth and Monetization
Core
Lead end-to-end strategy and execution for member acquisition across the consumer subscription portfolio, optimizing the funnel from landing page to post-purchase activation.
Role type
Principal Growth Product Manager
Builds
Member acquisition funnels, new program offerings, partnership integrations, and channel-specific acquisition programs
Domain
Digital health / Weight management / Consumer subscriptions
Deliverable
product features
Required skills
Funnel optimization, cross-functional leadership, product analytics, A/B testing, strategic roadmap planning, partnership management
Preferred skills
Healthcare/telehealth product experience, behavioral economics knowledge, regulated-industry experience
Technologies
Looker, Amplitude, GA
Responsibilities
Own acquisition end-to-end from landing page to payment; Lead high-stakes product launches for net-new acquisition; Drive partnership integrations with pharma, retail, and payer players; Architect and optimize the acquisition funnel to maximize CVR; Influence and align senior stakeholders including the executive team and board; Decide with data using defined success metrics and high-velocity experiments
Seniority
Principal, hands-on IC