Sr Performance Marketing Manager, Paid Digital
Core
Drive customer acquisition and growth for Personal Loans via Paid Search, Paid Social, and Display campaigns in a regulated banking environment.
Role type
Sr Performance Marketing Manager (Paid Digital)
Builds
Customer acquisition campaigns and cross-sell initiatives for Personal Loans
Domain
Financial Services / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid Search, Paid Social, Display campaign management, Google Ads, DV360, The Trade Desk, Meta, YouTube, SQL, marketing analytics platforms, AI tools for analysis
Preferred skills
Managing a Performance Marketing Agency
Technologies
Google Ads, Google DV360, The Trade Desk, Meta, YouTube, SQL
Responsibilities
Own and manage Paid Search, Paid Social, and Display campaigns; Analyze and report on channel trends and KPIs; Lead ad creative and landing page experimentation; Partner with Legal, Product, and Finance to advance channel initiatives; Collaborate with external agencies to launch campaigns; Use AI tools to accelerate analysis and optimization
Seniority
Senior, hands-on IC