Sr Manager, Lifecycle Marketing
Core
Building a centralized lifecycle marketing function to drive engagement, retention, and growth across the full customer journey for lending and banking products.
Role type
Sr Manager, Lifecycle Marketing Strategy (Builder)
Builds
Lifecycle marketing programs, onboarding journeys, trigger-based email/SMS campaigns, and an AI-enabled marketing team.
Domain
Consumer Financial Services / Banking
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle/CRM/retention/growth marketing strategy, end-to-end program ownership, experimentation design and management, team leadership and development, AI tool adoption and workflow design, performance reporting and LTV communication.
Preferred skills
Salesforce Marketing Cloud (SFMC) or comparable platforms, CDP familiarity, consumer financial services background, net-new channel launch experience, LTV modeling.
Technologies
Salesforce Marketing Cloud, Braze, Iterable, HubSpot, CDPs, AI tools
Responsibilities
Own the lifecycle marketing roadmap and experimentation agenda; lead onboarding end-to-end across owned channels; manage trigger and behavioral email/SMS roadmaps; develop performance reporting frameworks; partner with PMM and creative teams; lead and develop the Lifecycle Marketing team.
Seniority
Senior, hands-on IC with team leadership