Marketing & Sales Analyst
Core
Strategic data-driven role shaping marketing effectiveness and guiding business decisions for TRUMPF's North American operations by transforming complex data into actionable insights.
Role type
Senior Marketing & Sales Analyst
Builds
Actionable insights for demand generation, optimized performance, and long-term growth strategies within a B2B advanced manufacturing environment.
Domain
B2B Advanced Manufacturing (Lasers, Machine Tools, Electronics)
Deliverable
Dashboards & analysis
Required skills
Market intelligence synthesis, multi-touch attribution modeling, campaign performance analysis, CRM data integrity management, executive-level reporting, cross-functional collaboration
Preferred skills
Digital marketing, social media, content creation, email marketing
Technologies
CRM, marketing automation systems, Google Analytics, third-party data sources
Responsibilities
Develop recurring market intelligence reports, own end-to-end marketing attribution modeling, analyze campaign performance metrics, prepare executive performance reports, develop self-service reporting tools, support trade show ROI analysis
Seniority
Mid-level, hands-on IC