Senior Data Analyst, Marketing
Core
Senior Data Analyst partnering with Marketing to drive data-informed decision-making, measure campaign performance, and build data foundations for AI/automation capabilities.
Role type
Senior IC Marketing Data Analyst
Builds
Marketing analytics frameworks, attribution models, forecasting tools, and AI-assisted insight generation pipelines.
Domain
B2B SaaS Marketing & Cybersecurity
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing analytics strategy, attribution modeling, funnel analysis, forecasting, lifecycle measurement, SQL, cloud data ecosystems (Snowflake, Databricks, dbt), martech platforms (Salesforce, Marketo, GA4), AI/BI tools (Hex, Omni, Claude, Dust)
Preferred skills
Statistical modeling, predictive techniques, Generative BI, anomaly detection
Technologies
Snowflake, Databricks, dbt, Salesforce, Marketo, GA4, Hex, Omni, Claude, Dust
Responsibilities
Partner with Marketing stakeholders to translate business questions into analytical frameworks, develop KPIs and measurement standards, build data foundations for AI capabilities, and generate insights for performance optimization.
Seniority
Senior, hands-on IC