Digital Marketing Campaign Manager- Gurgaon
Core
Lead a team of digital marketing specialists to design, build, and execute multi-channel B2B marketing campaigns driving brand awareness and demand generation for a global sustainability consulting firm.
Role type
Senior IC Digital Marketing Campaign Manager (Team Lead)
Builds
Multi-touchpoint marketing campaigns, customer journeys, and demand generation funnels
Domain
B2B Sustainability Consulting
Required skills
Multi-channel campaign management, team leadership, marketing automation, CRM data utilization, analytics-driven optimization, stakeholder management, project management
Preferred skills
Consulting firm marketing experience, A/B testing methodologies, digital UX best practices
Technologies
Salesforce, Pardot (Marketing Cloud Account Engagement), Google Ads, Looker Studio, GA4, Power BI, Trello
Responsibilities
Design and deliver multi-touchpoint campaigns across digital channels; Manage a team of 3 digital marketing professionals; Establish and maintain standardized processes and workflows; Optimize usage of marketing platforms like Salesforce and Google Ads; Leverage analytics to influence campaign adaptations and meet KPIs
Seniority
Senior, hands-on IC with team management
