C&CM Drugstore Leader for Poland
Core
Lead the Drugstore channel growth agenda for P&G brands in Poland by integrating category strategies into an omnichannel plan and driving demand creation with key retailers.
Role type
Senior Customer & Channel Marketing Leader (Drugstore)
Builds
Integrated omnichannel growth plans and demand creation strategies for P&G brands in the Polish Drugstore channel
Domain
Consumer Goods / Retail Marketing / Poland
Deliverable
product features
Required skills
Customer & Channel Marketing, Category Management, Omnichannel Strategy, Retail Media, CRM, Digital Commerce, Retailer Negotiation, Market Insight Analysis
Preferred skills
Experience with retail media negotiations, deep knowledge of offline and e-commerce consumer journeys
Technologies
Retail Media Platforms, CRM Systems, Digital Commerce Tools
Responsibilities
Lead the Customer & Channel Marketing agenda for the Drugstore channel; Integrate and commercialize category strategies at the Drugstore channel level; Partner with category and brand teams to sharpen demand creation plans; Build strong senior relationships with retailers' Marketing and E-commerce teams; Develop deep customer, retailer and demand creation expertise; Lead the customer-level retail media agenda and negotiations; Connect offline, e-commerce, CRM and retail media opportunities to create a consistent omnichannel approach; Monitor competitors, consumer behavior and retail trends
Seniority
Senior, hands-on IC