Marketing Manger, Jo Malone London
Core
Deliver GTM plans across all local channels to ensure a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy.
Role type
Marketing Manager (Luxury FMCG)
Builds
Local omnichannel activations, marketing campaigns, new product launches
Domain
Luxury cosmetics and fragrance
Deliverable
product features
Required skills
GTM strategy, omnichannel execution, P&L management, campaign execution, influencer management, media planning, earned media management
Preferred skills
FMCG/Luxury/Cosmetic industry experience
Technologies
CRM, owned media platforms
Responsibilities
Deliver and execute cascaded end-to-end marketing plans for consumer, product, and retail marketing; Own end-to-end marketing for assigned portfolio with accountability for approved P&L spend; Partner with Media and CRM for campaign execution; Partner with Online and commercial teams for omnichannel plans; Lead brand events including influencer management and marketing collaterals; Localize media plans and manage operations across brand-owned media platforms; Manage agency briefs and seeding for GTM activations.